Sweden speaking

The Swedish Tourist Association has a new campaign. Sweden has a telephone number and anyone in the world can now call a random Swede to talk about anything. I think that is a very clever way making normal things in the everyday life sound exotic. As if Swedish people do different things than other people? Do we? However, just the thought of answering the phone with "Sweden speaking", would be hilarious. I hope this will really work out, and that you all will give Sweden a call very soon.